Could Our “Prince Charming” Droid Triple Your Sales from Paid Channels?

Sales teams are overworked. They have a lot to do qualifying new leads, following up with prospects, closing customers and taking the extra time to document all of this critical activity in the CRM. You’re probably already using at least basic automations to help with some of these tasks. But you probably aren’t using this growth hack to triple your qualified leads from the paid traffic you’re already buying.

Are you texting your customers? If not, why not?

I ask this question to at least 3 business owners per day as a way of life. I hear a lot of responses. “No, I’m B2B, my customers don’t text”. “No, my sales team doesn’t have the time”. “I would, but I’m not sure how to track it.”

Let’s double click on those responses

“My customers don’t text.”

Really? In 2024? Are your B2B prospects retired? Do you sell exclusively to the Amish community? If those answers are no, your customers text. I promise. Are some people annoyed by business texts? Yes. They can opt out. How many? In our experience, not very many. Our AI powered SMS campaigns average 30% response rate. Compare this to the 2.5% average clickthrough rate for an email marketing campaign and the impact of AI powered SMS is undeniable. Your customers text their friends, family, and service providers. Many of them would be delighted if you could help solve the problem you usually solve for them by text.

“My sales team doesn’t have time”.

Correct. 100%. I couldn’t agree more. Good employees aren’t easy to find in 2024 so your sales team has likely never had less time for tasks like maintaining lead records. Your talented sales people need to be sitting with or on a live zoom call with the customer. These top performers with good people skills love connecting on a human level and winning the customer’s business. Most of them aren’t huge fans of maintaining the CRM, qualifying internet leads, leaving voicemails and managing their calendar with endless back and forth emails.

As the marketing or executive team, your job is to make it easy for the top performers on your sales team to go perform as you can. If you could use AI to automatically qualify 30% of your internet leads so your sales team doesn’t have to, why wouldn’t you? What salesperson says “No” to this? What salesperson says “Forget about it boss. I know half or better of the leads will never work out and I have to log every text I send or receive in the database. I also know that customers want to text before/after business hours once they have my number, but I like all that stuff. Whatever you do, don’t make my commission sales job have less of that!” The answer is no sales person ever got made about these admin tasks being done for them by AI or any other tool.

Digital marketing in 2024 is all about data. It’s notoriously difficult to get sales teams to log all of the data that would help improve the marketing campaigns. Adding Prince Charming to your lead qualification process is a simple way to improve both the quality of data your marketing campaign has access to and the click to appointment rate for your campaigns.

We can make it easy for you to use AI to note the customer record with touch point time, marketing channel, campaign, keyword, qualifying question answers, progress along your deal stages/funnel and many other valuable data points that are automatically or can be custom recorded. Our Prince Charming can answer common questions, overcome common objections and book a time (deconflicted with your sales/onboarding team’s Google calendar) for a member of your sales team to help the customer answer any final questions and make their purchase. So yes, if you’re not texting your customers because your sales team doesn’t have time to text them, you’re right. Let’s fix it.

I would, but I’m not sure how to track it

My Droid Works is here to show you how to make it easy to text your customers in a smart, easy to track, user friendly way. Every interaction is automatically logged in detail and customer records are updated based on the latest information that the customer has provided without any interaction from you. Prince Charming often maintains data quality as high as 95% for key PII details such as email or phone number. The days of data getting lost in employee cell phones are over. Prince Charming ensures that your good data makes it to the database.

Once you become a client, you’ll be set up with an AI powered sales assistant that can text your prospects and book them into appointments with your sales team automatically, usually in about 2 weeks.

Just how charming is this Prince?

We created a demo bot that takes in new leads for our PPC Management services, qualifies them, and if qualified directs them to book an appointment. This could, and would for live use, easily be enhanced with bump messages to users to remind customers who requested an appointment but didn’t get book one. Here’s an example conversation.

Kelly Highly Qualified

It’s Kelly from PPC Better here. Thanks for contacting us about PPC Management. Could you help me out with a little more information about your business?

User

I guess so. Let’s make it quick

Kelly Highly Qualified

Thank You. How long have you been in business?

User

7 years

Kelly Highly Qualified

How many people work full time at your company?

User

Kelly Highly Qualified

About how much do you spend monthly or yearly on advertising?

User

I’d rather not say

Kelly Highly Qualified

I totally understand wanting to keep certain details private. Just to get a general idea, could you share a range of your monthly or yearly advertising budget? It helps us tailor our strategy session more effectively to your needs.

User

hhhmmm it’s more than 10000 but less than 100000 per month

Kelly Highly Qualified

Thank you so much! You’re a highly qualified client to work with PPC Better. Are you ready to schedule a strategy session with our team?

User

i don’t know. I’ve been burned by other agencies that overpromised in the past

Kelly Highly Qualified

I completely get where you’re coming from. It’s so important to find a partner you can trust, especially after a bad experience. At PPC Better, we’re committed to transparency and setting realistic expectations right from the start. What do you say we take this opportunity to talk about where those past experiences fell short and how we might approach things differently? This could be a valuable step in rebuilding your confidence in what targeted, well-managed PPC can achieve for your business. How about we pencil in a non-committal chat to explore this further?

User

sounds good

Kelly Highly Qualified

Great! Here’s our team calendar for you to book in a time – https://rightad.agency/booking

Looking forward to speaking with you and hopefully putting those past experiences behind to start fresh with better results!

Kelly started a conversation with the lead. Collected some key demographic information which could help the sales team tailor the pitch, confirmed that the client has sufficient budget to work with our team, and booked them into an appointment. Kelly even dealt with an impatient customer and overcame an objection in the process.

Ready to start using AI powered SMS to boost your sales team?

Great. The first step is to schedule a strategy session with a PPC Better Advisor,

Now Hiring – Junior Campaign Owner

Junior Campaign Owner opportunity

***At this time we can only onboard employees who live in Tennessee. If you are not a current Tennessee resident please do not apply.***

PPC Better is a digital marketing agency that focuses on helping clients win with Google Ads. We focus exclusively on lead generation and ecommerce ad campaigns which perform better than those managed by other ad agencies. The successful junior campaign owner will learn to plan, deploy, and optimize campaigns based on our proven strategies to help clients win with Google Ads.

Junior Campaign Owners are responsible for the day to day management of client digital ad campaigns. Successful Junior Campaign Owners may earn the opportunity for promotion to Campaign Owner and leadership opportunities as we scale PPC Better to serve more clients.

Common tasks include:

Identify keywords to target in client campaigns
Create ad groups and campaigns around those keywords
Manage campaign settings like geo targeting, bids and budgets
Draft text ad copy
Analyze search query reports
Add/remove/edit keywords based on performance
Analyze and report on campaign performance
Create/customize client facing dashboards
Attend client calls with a senior team member
Learn to set up and monitor conversion tracking using GA4, Google Ads tag, Offline conversion tracking and other methods

Pre-requisites:

High school diploma or equivalent
Proficient with word, excel, and powerpoint/slides
Basic math skills
Buy in to our culture of extreme ownership
Some experience working with at least one of the following platforms
- Google Ads
- Meta Ads
- Google Analytics
College degree not required

Expectations:

Pass five google certification exams within the first 90 days of employment
Take ownership of the campaign performance and client relationship for several client engagements within the first 90 days of employment

Compensation

Salary Range: $32,000-$38,000 depending on experience
Annual, performance based discretionary bonus
We do not offer health insurance benefits at this time

Perks

Work on a company provided Macbook Pro
99% remote workplace
Weekly one on one coaching

To apply email a resume to hello@ppcbetter.com

Pest Control Company and PPC Better

Situation Overview

A well established pest control company, with offices in seven distinct geographic locations, came to us with a common problem. “Google Ads are way too expensive lately.” They’ve been advertising with Google Ads for years, but lately, the leads were getting more and more expensive, to the point where they felt like it might not be profitable to continue with Google Ads.

We started with an audit of their existing campaigns and found many common errors to fix and areas for improvement. In this case study we will look at year over year performance of the campaigns and the agency running them. We’ll compare the campaign and agency performance based on three main categories.

Strategy and planning.
Execution and optimization.
Key Performance Indicators

Account Review and Agency Performance

Strategy and planning

The previous agency used a reasonably good structure for the times, but missed several key opportunities. The vast majority of the traffic came from broad match keywords. This allowed customers who were searching for a specific competitor to click the ads. We found these clicks to have a lower conversion rate on the site, and even worse performance, compared to generic pest control queries, once the agent connected to the customer.

We planned to block competitor traffic from the primary non branded search campaign, but test a “conquesting” campaign to specifically target those customers and attempt to convince them to buy from us instead. We also added an extensive list of exact and phrase match keywords. This allowed us to drive more traffic from historically high converting queries.

Execution and Optimization

We convinced the client team to aggregate their locations into the same campaign. This helped reduce cost per click substantially. We also categorized the keyword traffic into Brand, Generic, and Conquest categories. This gave us a much better read on performance by category and allowed us to deploy budget accordingly. We also moved to manual cost per click bidding, then target cost per lead bidding after sufficient conversion data had been generated. This was a key factor in the moves we see in the key performance indicators. We also set up and did extensive troubleshooting on the conversion tracking to ensure that leads via phone call and form fill were accurately tracked and reported to Google Ads for bid optimization.

Key Performance Indicators – Year over Year comparison Q4 2022 vs 2021

Agency	Clicks	Cost	Leads	Cost per Click	Cost per Lead
The other guys	1,246	$21,705	251	$17.49	$86.84
PPC Better	2,445	$21,988	631	$8.99	$34.85

We increased traffic by 96%, increased leads by 151% and decreased cost per lead 60%.

Conclusion

PPC Better substantially improved performance for a multi location pest control company’s Google Ads campaigns. We deployed our standard paid search optimization strategies. In this case there was a dramatic impact on cost per click. We were able to buy higher quality traffic at a lower price resulting in a dramatic increase in leads. Our campaign strategies and structure work consistently for many categories of lead generation focused advertisers. Request a free strategy session to learn more about how PPC Better can help.

The Staging Co and PPC Better

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Situation Overview

The Staging Co is a home staging company and airbnb/short term rental decorating agency. They were looking to grow their customer base and knew their customers were searching Google for businesses like theirs. They engaged with someone who seemed like a knowledgeable freelancer/small agency in January of 2021. In January of 2022 The Staging Co implemented a CRM (customer relationship management system), and linked it with the basic link, to Google Ads.

In this case study we will look at performance of the campaigns and the agency running them. Segmenting the performance periods to pre CRM w/old agency, post CRM w/old agency, and under management of PPC Better will help us understand the difference in results the agency and process can make. We’ll compare the campaign and agency performance based on three main categories.

Strategy and planning.
Execution and optimization.
Key Performance Indicators

Period One – Previous Agency – January 2021 to September 2021

Strategy and planning

At a glance, this campaign looks like many accounts we see. The agency did a very basic setup, with only 16 keywords, 14 of which were phrase match. They used “maximize clicks” or “maximize conversions” bidding. No form fills were tracked as conversions. I wasn’t involved in planning meetings, but failing to implement conversion tracking is an unforgivable blunder in my opinion.

Execution and Optimization

The total number of changes made to the account over the 9 month period, including original campaign setup, was 183. The campaigns started out with only 5 keywords, all phrase match. The keyword list grew to only 14 over the nine month period. 33 negative keywords were added. Ad optimization was not happening very frequently with only 23 ad changes including initial setup.

Key Performance Indicators – Average over period, stated in per month for comparison

Clicks	Cost	Leads	Cost per Click	Cost per Lead
160	$1,928	2	$12.56	$964

Obviously, this cost per lead is unacceptable, and it is underreported because there were form fills each month that aren’t accounted for here. The lack of data being sent to Google Ads is a significant factor in the continued ROI negative performance.

Period Two – January 2022 to September 2022

Strategy and planning

Not much changed with the strategy, except to add Click Cease. Click Cease is a software that allegedly blocks click fraud traffic. The agency spent about $3,000 into broad match, interior design keywords, which drove zero conversions. Lead form fills were still not reported to Google Ads, leaving the platform only 1.3 conversions per month to optimize with.

Execution and Optimization

There were only 133 keyword changes, about 15 changes per month, including new campaigns and negative keywords. The negative keyword “realtor” was added, which would block “home staging service for realtors” and seems counterproductive.

Key Performance Indicators – Average over period, stated in per month for comparison

Clicks	Cost	Leads	Cost per Click	Cost per Lead
205	$1,734	9	$8.45	$192.66

At this point cost per lead was just under $200. At this level, the business is barely breakeven on the traffic, depending on conversion rate.

PPC Better – October 2022 to December 2022

Strategy and planning

PPC Better brought our standard keyword and bidding strategy to the table. We planned, implemented and tested robust conversion tracking for click to call, form fills, calls from ads and click to email conversions. We worked with The Staging Co team to make improvements to landing pages for conversion rate optimization, which were implemented while the campaign was in flight.

Execution and Optimization

Landing page optimizations were implemented as the creative team completed them. We made over 1,500 keyword changes, or 500 changes per month. We are now using 4x more positive keywords than the previous agency. PPC Better also implemented an extensive negative keyword lists, adding 1,127 unique negative keywords to the account.

Key Performance Indicators – Average over period, stated in per month for comparison

Clicks	Cost	Leads	Cost per Click	Cost per Lead
325	$1,260	26	$3.87	$48

We were able to reduce the spend by $500/mo, increase clicks by 58%, and reduce cost per lead by 75%. At $48 cost per lead, the initiative is clearly profitable for The Staging Co.

Conclusion

PPC Better substantially improved performance for The Staging Co’s Google Ads campaigns. Improving landing pages, implementing sophisticated paid search strategies, and enhancing lead measurement were the key factors in driving performance. If you’d rather pay $50/lead for highly motivated customer traffic than $200/lead, request a free strategy session to learn more about how PPC Better can help.

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Our internal Google Ads campaign

We buy Google Ads exactly the way we tell you to. Schedule a strategy session to learn more about how PPC Better can help you today!